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PRIMACY · ALL-SEASON TOURING

Primacy TourLuxury car touring tire review: is it good, who is it for

Michelin's all-season touring tire chosen by premium carmakers, focused on quiet, comfort and handling.

Type
All-season touring
Sizes in Thailand
20 inch
Warranty
2 years / 50,000 km
Marking
M+S

1 size in stock, 20-inch

By the Subphaisal team · Updated Nov 2, 2026

Michelin Primacy Tour tire

Summary

Primacy Tour A/S is Michelin's high-performance All-Season touring tire for premium luxury cars, focused on quiet, comfort, handling and tread life. It carries the M+S marking, and Michelin says premium carmakers choose it as original equipment. In Thailand, Michelin Thailand offers it in 265/50R20.

Michelin Primacy Tour

Key technology

Comfort Control + PIANO Noise Reduction TuningShoulder grooves that cancel out sound frequencies, plus chamfered tread blocks, for a quiet drive.
Extra-smooth beltFurther reduces noise for a comfortable ride on trips.
Latest-generation compoundKeeps the tread flexible even in cold weather without losing performance.
Sharp lateral groovesHelp grip on snow. Michelin says it is 17% better than the previous model.
Michelin Primacy Tour

Specs

Brand / modelMichelin Primacy Tour A/S
TypeHigh-performance All-Season touring tire for luxury cars
Sidewall markingM+S
Sizes sold in Thailand265/50R20 (per Michelin Thailand's website)
US sizes17–22 inch rims (some run-flat sizes)
Original equipmentMichelin says premium carmakers choose it (US and Canada market data, 2018)
Made inMichelin plants in the USA, with some sizes made in France and Italy (per Michelin USA)
WarrantyCovers manufacturing defects for 2 years or 50,000 km · cuts, bulges and punctures for 100 days or 3,000 km (buy 4 tires, install at a Subphaisal branch and register per the brand's terms) · See terms
Michelin Primacy Tour

Sizes

SizeStatusLink
265/50R20In stockSee price

Who it's for

  • Premium luxury cars that use 265/50R20 tires
  • Drivers who prioritize quiet and comfort on long trips
  • Drivers who often take long trips and want confident handling

FAQ

Is the Michelin Primacy Tour A/S good?

Yes, if quiet and comfort are your priorities. Michelin designed this model for good handling and long tread life on luxury cars, and says premium carmakers choose it more than leading competitors (US and Canada market data, 2018).

Is the Primacy Tour A/S quiet?

Yes. Michelin says it is the quietest tread pattern compared with leading competitors, based on Michelin's cabin noise tests in the US, using PIANO Noise Reduction Tuning technology to cut noise.

What do A/S and M+S mean, and can I use it in Thailand?

Yes, you can. Michelin Thailand sells this model and lists it among its summer tires. A/S stands for All-Season, a tire designed for use in every season, and M+S (Mud and Snow) is a marking for tires that can grip in mud and snow.

What cars is the Primacy Tour A/S for?

Premium luxury cars. Michelin designed it for luxury cars that need both quiet and handling. In Thailand, Michelin Thailand offers it in 265/50R20.

Where is the Primacy Tour A/S made?

Mainly in Michelin plants in the USA. Michelin USA says some sizes are made in France and Italy for export markets. You can find the country of manufacture on each tire's sidewall.

Primacy Tour A/S vs Pilot Sport All-Season 4: what's the difference?

Their focus differs. Michelin USA says the Primacy Tour A/S focuses on comfort, quiet and year-round use for luxury cars, while the Pilot Sport All-Season 4 is a high-performance tire focused on handling and grip for sports cars.

How did it do in independent tests?

Strong on wet and dry roads. Tire Rack (USA) tested all-season tires in 2024 in 215/55 R17 and placed it 4th of 11, with the shortest wet braking in the test. Its weaker area was snow, which doesn't matter for driving in Thailand. This was a US test with US-market sizes.

What warranty does the Primacy Tour have?

Every tire bought from Subphaisal is covered by the manufacturer against manufacturing defects for 2 years or 50,000 km, for both store pickup and delivery, plus road hazard cover for cuts, bulges and punctures for 100 days or 3,000 km when you buy 4 tires, install them at a branch and register per the brand's terms. See the warranty page for details.

Where can I get the Primacy Tour installed?

Order online and choose installation at any of Subphaisal's 5 branches in Thonburi and Nonthaburi, booking a date and time at checkout, or have the tires shipped anywhere in Thailand.

Sources: Michelin Thailand — Primacy Tour A/S · Michelin Thailand (EN) — Primacy Tour A/S · Michelin USA — Primacy Tour A/S · Tyre Reviews — 2024 TireRack All Season and Weather Tyre Test (215/55 R17)

Warranties are provided by the tire manufacturers. Subphaisal submits claims on your behalf, and the manufacturer decides the result.

Interested in the Primacy Tour?

See prices for every size. Book online and pay at a branch, or get free shipping anywhere in Thailand.

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